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Strategy mapping

Strategy maps can be used as the most basic modelling of strategy or can complement the models and approaches presented.

The more information the firm gathers about where they are positioned, the more informed they are for strategic development. Strategy mapping is a tool developed by Robert S. Kaplan and David P. Norton. And it offers a vehicle to describe or communicate strategies currently in operation.

Strategy maps can be used as the most basic modelling of strategy or can complement the models and approaches presented. The real value of a strategy map is to offer a systematic, strategic management process aligning all levels of the strategy hierarchy and bringing together all analysis in a single view.

The benefit of strategy mapping is to provide a visual that can be disseminated through the firm on a single page.

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Fundamentals of Business Strategy

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