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What happens when transitioning towards sustainability is against business interests?

For some industries, the huge economic transition that is needed is seen as a threat. Achim Steiner explains the usual reaction in these instances

In this video, Achim Steiner reasons that pushback against change from conservative businesses is in many ways a rational reflex to protect billions of dollars in investment, and a long-term strategy formed over many years.

However, he also emphasises that his is not a reason to rule out change, and points out that governments have huge power to change the signals that markets respond to via subsidies and taxes.

Can sustainability be made less threatening to business interests?

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Global Prosperity Beyond GDP

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