Fast Forward 2030
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Now we move on to other ideas of what business can and should be. In this video, Arthur Kay and Richard Ballard explain the vision behind Fast Forward 2030, a business platform launched by the IGP to give a voice to sustainable entrepreneurs who are aiming to use their businesses to achieve the SDGs.
Right at the end of this video, Richard Ballard explains that he sees his business as a stepping stone towards a new economy. He points out that technological advances make new forms of business possible, and new ways of producing the energy, food, and products we rely on are becoming possible. He realised this after reading The Third Industrial Revolution and Zero Marginal Cost Society by Jeremy Rifkin. These books show that thanks to the internet and other new technology now available we can produce the goods that support modern life in a distributed, more equitable, and more sustainable way. Imagine the potential of every city producing their own fresh produce in a carbon-neutral, efficient way?
Richard Ballard and other Fast Forward 2030 members are examples of a ‘New Economy’ entrepreneurs. He has a vision of where we need to be 30 years down the line and is building a business that takes us a step in that direction. That is the challenge for entrepreneurs today, and Fast Forward 2030 was launched in order to encourage and promote this kind of business.
You can keep up with the Fast Forward 2030 by checking out their website and signing up to their mailing list. Additionally, if you’re in London, why not come along to one of their events?
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