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Print and the medical marketplace

In this article, we look at print and the medical marketplace.

In our last step we looked at some of the truly ground-breaking scientific and medical texts of the early modern period and today we are going to focus on how print reflected and reacted to the growing medical marketplace.

A page from Galen, *Opera Omnia* (Venice, 1525), i, title page. © The Trustees of the Edward Worth Library, Dublin. Fig 1. Galen, Opera Omnia (Venice, 1525), i, title page. © The Trustees of the Edward Worth Library, Dublin.

At the beginning of the sixteenth century Galen of Pergamon (129; d. ca. 200) was still the most celebrated medical author. Galen’s humoral understanding of health and disease (that disease was an imbalance of the four humours of blood, phlegm, black bile and yellow bile), coupled with his emphasis on health regimen (i.e. a healthy and balanced diet, and getting enough rest, exercise and sleep), had proven very influential throughout the Middle Ages. It is therefore unsurprising that the Aldine press of Venice decided to print a full-scale edition of his work in 1525.

Their multi-volume Greek edition tells us four important things about the early modern medical book trade.

  • From the point of view of the Aldine press, the Galen edition fitted neatly into their overall humanist project of printing the classics in Greek. Aldus Manutius (founder of the Aldine press) had already printed the first Greek editions of the works of Aristotle and Plato.
  • The Galenic philosophy of medicine owed much to Aristotelian philosophy, so it made sense for the Aldine press to provide editions of both authors. Galen’s concept of the ‘four humours’ was ultimately based on the Aristotelian four elements of earth, fire, air and water.
  • Galenic medicine was the basis of all medical understanding in the early sixteenth century and the printers were aware that the growing medical marketplace was eager for new editions.
  • However, despite its printers’ hopes, the 1525 Greek edition did not sell well – primarily because few people could read it. Latin editions, on the other hand, were certain best-sellers and it was for this reason that we find so many editions of Galen in the sixteenth century.

An image of Paracelsus, *Operum Medico-Chymicorum* (Frankfurt: 1605), iv, portrait at )( )(2v. © The Trustees of the Edward Worth Library, Dublin. Fig 2. Paracelsus, Operum Medico-Chymicorum (Frankfurt: 1605), iv, portrait at )( )(2v. © The Trustees of the Edward Worth Library, Dublin.

Many editions of Aristotle and Galen were published in the sixteenth century, but this growth of print material ironically led to their decline. Scholars, presented with the whole body of their work, began to see inconsistencies. The close relationship between Galen’s works and those of Aristotle meant that an attack on Aristotle inevitably led to an attack on Galen. Throughout the sixteenth century we see this attack reflected in print.

Even before the appearance of Vesalius’ De Humani Corporis Fabrica (Basel, 1543) there had been an attack on Galen by a Swiss doctor named Philipp Aureolus Theophrastus Bombast von Hohenheim (1493-1541), known as ‘Paracelsus’. Paracelsus cut the link with Aristotle by declaring that instead of ‘four humours’ all medicine should be based on the ‘Three Principles’ of salt, sulphur and mercury. Active at the same time as Martin Luther (1483-1546), Paracelsus marketed his medical reformation in similar terms and, like Luther, he too published in German rather than Latin. This was a radical attack on the medical status quo and the medical élite closed ranks. As a result, it was really only at the end of the sixteenth century and the beginning of the seventeenth that some of his ideas began to be accepted in mainstream medical circles.

A page from Luigi Luisini, *De morbo Gallico omnia quae extant apud omnes medicos cuiuscunque nationis … in unum … corpus redacta. …* (Venice, 1557). Title page. © The Trustees of the Edward Worth Library, Dublin Fig 3. Luigi Luisini, De morbo Gallico omnia quae extant apud omnes medicos cuiuscunque nationis … in unum … corpus redacta. … (Venice, 1557). Title page. © The Trustees of the Edward Worth Library, Dublin.

One of the reasons why Paracelsus’ ideas gained traction was because he provided methods of dealing with the new diseases of the sixteenth century. The most famous infectious disease to hit sixteenth century Europe was syphilis and its appearance on the medical map of sixteenth-century Europe was yet another nail in the coffin of galenic medicine. Luigi Luisini’s De morbo Gallico (Venice, 1557), one of the first compilations of treatises on syphilis, included fifty-nine treatises which demonstrate the diversity of views on the new disease. Paracelsians argued that such new diseases demanded a new type of medicine.

A page from Jean Baptist van Helmont, *Ortus Medicinae* (Lyon, 1655). Title page. © The Trustees of the Edward Worth Library, Dublin. Fig 4. Jean Baptist van Helmont, Ortus Medicinae (Lyon, 1655). Title page. © The Trustees of the Edward Worth Library, Dublin.

This new type of medicine moved away from the poly-pharmacy of Galen (i.e. using more than one medicine), whose cures were dependent on a combination of herbs and a healthy lifestyle. Instead, Paracelsus and his followers advocated chemical cures. While not everyone blindly followed all of Paracelsus’ ideas, by the seventeenth century there was a consensus that the new ‘chemical philosophy’ of medicine had much to offer. One of its most famous proponents was Jean Baptist van Helmont whose Ortus Medicinae, first published in 1648, proved popular. Another by-product of the paracelsian revolution was a new emphasis on medical texts in everyday language. By the eighteenth century many works were being translated into local languages as medical authors realised the growing ‘lay’ market for medical books.

  • Using the year range and subject search functions of the English Short-Titled Catalogue Advanced Search explore the types of vernacular medical texts printed in sixteenth, seventeenth and eighteenth century Britain and Ireland.
  • Click on Search the ESTC
  • Click on Advanced Search
  • Add the term “medicine” in the Search box
  • Add a date range 1500 – 1850 into the Year field
  • In the comments section below, describe any medical texts that you have found.
Dr Elizabethanne Boran, Librarian of the Edward Worth Library, Dublin.
© Trinity College Dublin
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The History of the Book in the Early Modern Period: 1450 to 1800

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