Glossary
We have included this Glossary for reference – you are not expected to remember all the new terms.
You can refer to the Glossary throughout the course by returning to this step or by downloading the PDF version of the Glossary which is available in the Downloads section.
If you come across any other words that you would like us to add to the Glossary, please add them to the Comments section.
Select the pink hyperlink letters displayed below to jump to alphabetical sections of the Glossary.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A
accessible
Ensuring there are no barriers that prevent interaction with or access to websites or content by people with physical or mental impairments.
attribution
Assigning authorship or creatorship to a particular person. Back to top
B
brand, branding
The name and/or other identifying logos and marks of a particular product.
blockquote
An extended quotation styled so it stands out on a web page. Back to top
C
call to action
Content which invites or compels a user to do something specific.
copy
The text of marketing material.
crop, cropped
Use photo editing software to cut an image in order to produce a better picture or to fit a given space.
content stream
On a social platform, a page containing combined posts from all the accounts followed by the individual viewing the page.
caption
Descriptive text which provides details of the subject matter in a photograph or other image.
commission
Order or authorise the production of a piece of content.
Creative Commons
A set of public copyright licences which enable content to be shared and used.
copyright
A legal right to use literary, artistic or musical material. Back to top
D
E
export
Save a copy of a file in a particular format so it can be used by a different application. Back to top
F
feed
An ordered list of data items. In social media, an ordered collection of posts by users.
font
The typeface, size, weight and other formatting styles which can be used to display text.
fair use
Limited use permitted by copyright. Back to top
G
H
I
inline, i.e. inline images
Incorporated into a body of text rather than in a separate section.
image
Visual representation of a thing eg. a photograph is an image.
Back to top
J
K
L
line break
The end of a line of text/the beginning of a new one.
landscape
Image format in which the longest sides are horizontal; wider than it is tall.
Back to top
M
medium
How content is delivered or displayed.
metrics
Quantifiable measures to track performance. Back to top
N
newsfeed
See ‘content stream’ and ‘feed’.
Back to top
O
online
Controlled by or connected to a computer or on the internet.
offline
Not on a computer or the internet. Back to top
P
pullquotes
Brief quotation, fact or statistic taken from the main content of a page or article, used as a page layout graphic element and styled to be attention grabbing and stimulate interest in the content.
persona
Fictional character that represents a user type for a particular site or product.
portrait
Image format in which the shortest sides are horizontal; taller than it is wide.
public domain
Belonging or available to the public as a whole; not subject to legal restrictions. Back to top
Q
R
ranking
Position in hierarchy.
ratio
Relative scale, for an image.
royalty, royalty-free
License which means you can pay once but use a particular image forever, in different ways (as long as they are permitted by the license holder) without having to pay for further usage. Back to top
S
SEO, search engine optimisation
The science of increasing the quantity and quality of web traffic to a page or site by increasing its visibility to internet search engines.
search engine
Software application which indexes content from a data set and allows users to search for references within it.
scroll, scrolling
Moving the part of the screen which is visible.
stock image
Professional photographs bought and sold royalty free, which can be used for commercial design and illustration purposes.
Back to top
T
tone
A company or brand’s personality, expressed through the way they use language.
target audience
Particular defined group which a product or service is aimed at. Back to top
U
V
W
X
Y
Z
