Course: How to Create Great Online Content

You’ve now had the chance to work through your thoughts on the content plans for the case study in Step 1.12: Zelda’s small business. In this step, you’ll see some …

As you’ve learned in the previous steps this week, there are many factors to consider when selecting the right platform for your content. It’s equally important to think about making …

We spoke to top communications strategist David Levin about how he works with these constraints. He also shares his thoughts on some of the other factors to consider when thinking …

As you’ve seen, there are lots of different kinds of online content, and they can be deployed in different ways, for different results. In this video, we hear from Hayley …

To create an online content plan, you’ll need to bring together everything you’ve explored and discussed in the course so far. Follow these five steps: Determine your objectives What goal …

Sometimes, you need to create a content plan to respond to a specific brief. It might be for a client or customer, or for your own needs. Understanding the information …

As you’ve seen, there are many ways you can make sure that any video content you create enhances your message. Now it’s time to look at how images, photos and …

When you’re deciding what your content will be, you’ll need to remember that some platforms place formatting restrictions on the content you want to create. This applies to text as …

As you’ve learned so far, intention and tone of voice have a huge impact on your message, and different formats will shape the content you might create or choose. However, …

We have included this Glossary for reference – you are not expected to remember all the new terms. You can refer to the Glossary throughout the course by returning to …

In the last step, you were challenged to write some content for a marketing team’s ‘about us’ page on their company website. Using a set of neutral facts and drawing …

Sometimes creating content can be about turning fairly boring or neutral facts into something more accessible, interesting or entertaining and which will resonate with your target audience. Whether it’s transforming …

It’s now time to think about how to make written content appealing and engaging, whatever the tone used or intention behind it. Online content covers a vast variety of formats, …

Now that you’ve considered the content you see, it’s time to think about why it’s there. The intent behind your content (what it is for) should play a huge part …

What does online content mean? The definition of online content for this course is: the information and creative elements contained within a website or other internet platform. Content can be …