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Choosing the right platform and format for your content

Different platforms constrain elements of your content, including length and size. As content creators, you need to think creatively about how to work

We spoke to top communications strategist David Levin about how he works with these constraints.

He also shares his thoughts on some of the other factors to consider when thinking about the content you want to share with your chosen audience.

As David explains, all content plans should be driven not just by platform choice, but as part of an overall content, communication or social media strategy for your business.

What do you think?

What do you think about David’s views on the content that has the most impact?

What kinds of content do you find most engaging or informative online?

Share your thoughts in the Comments section.