Ask the expert: what messages inform your content?
As you’ve seen, there are lots of different kinds of online content, and they can be deployed in different ways, for different results.
In this video, we hear from Hayley Dunlop who creates content as part of her job as a copywriter. As you will see, there’s more to creating online content than simply hitting the publish button. An online content professional has to think about content type, tone, timing, audience and platform, as well as the goal or desired objective.
What do you think?
What do you think makes for effective content? Share your thoughts in the Comments section. Think about the ideas that have been covered so far. Can you explain your position using some of this course terminology?
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