Skip main navigation

How to find your ideal active candidates

In this article, Stuart Brown talks about ways to minimize bias and and improve objectivity in the candidate decision-making process.

Today, job seekers are more likely to “google” their ideal jobs rather than looking up your company’s website.

To bring your positions to the attention of the people you want to hire, and who are actively looking for positions, you need to understand what terms they search for and what social media and job board channels they are more likely to be on.

How to find your ideal active candidates

For example, recent research shows that GenX job seekers in middle/higher management are on LinkedIn. Software developers will be on Github or Stackoverflow while Genzenials (a term used to describe younger millennials and older Gen Zs) are on Snapchat.

Posting jobs on these platforms, in addition to the traditional job boards, help you increase the visibility of your job ads among potential candidates.

Free job adverts

Note, these websites (including LinkedIn) charge for job adverts, and the more in demand their audience is, the higher the cost.

The good news is that there are free job ad sites in every country and most give you the option to also search for active candidates who register their profile in the hope that employers will approach them.

In the UK, sites like Find a Job and Indeed attract millions of job seekers every month. You can also advertise freely on Facebook, Google for Jobs and Glassdoor.

Stuart In this audio interview, we spoke to Stuart Brown, Global Talent Acquisition Strategy Consultant at Alexander Mann Solutions. He explained how you can learn how to widen the net and ensure that your job adverts are not only placed on the right channel but use the right language that will help attract a more diverse candidate pool.


This article is from the free online

Online Recruitment and Onboarding: Providing Continuity for Business and Candidates

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education