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Why Feedback Matters

Feedback matters. It matters at every stage of the hiring process, not just at the end. If you are a company that doesn’t even communicate with applicants who aren’t shortlisted, …

How to Conduct Effective Interviews

In this step, Daniel Vacassin discusses the importance of conducting structured interviews. He also describes how the move to online can potentially impact the validity of the assessment and the …

Expert view: Leadership and the employer brand

In this step, employer brand expert Claudia Tattanelli discusses why leaders are key to the success of the employer brand. Candidates spend 1-2 hours or longer researching your company online …

The Employer Brand

In this article, lead educator Catalina Schveninger interviews Claudia Tattanelli, Chairman of Universum’s Client Advisory board and global expert in employer brand and corporate culture. With over 20 years experience …

What is an employer brand?

The employer brand represents the market’s perception of your company as an employer, but also describes your promise (or employee value proposition) to employees in exchange for their experience, talents, …

Recruiting in the ‘new normal’

In this recorded interview, lead educator Neil Carberry talks with Hung Lee. Hung Lee is the chief curator of Recruiting Brainfood, the industry newsletter for the talent business. He talks …

Employer Case study: Airbnb

How Airbnb turns a crisis into an opportunity to shine as an employer brand This global pandemic hit the travel and hospitality industry hard, resulting in layoffs of thousands of …

Expert view: Lauren Jepson

In this video, Lauren Jepson, Global Resourcing Operations Manager at Vodafone Group, describes the recent move to home working for employees across 22 countries. She shares how she and the …

Planning an effective onboarding process

Most recruitment efforts are put into getting candidates ‘over the line’, accepting the role and starting with the company. Why is an onboarding process important? What if that perfect candidate …

Aishah lands a job offer

Aishah is over the moon – the digital advertising agency she interviewed with last week offered her a role as a junior producer. Although it is not exactly what she …

How to Select CVs

If you have advertised your latest job opening on the right channels, you’re likely to end up with hundreds of promising CV’s. But the more applicants you get, the harder …

The Recruitment Process

In this article, you will learn more about the recruitment process. For recruiters, two key things matter when we set out to hire: structure and purpose. Structured Recruitment Processes As …

Expert view: Ruth Penfold

In this audio clip, Ruth Penfold shares her thoughts about her culture building framework. Listen Ruth has spent the past few years building technology businesses from a people standpoint, working …

Employee Pre-Boarding Checklist

  In this audio clip, Helena Parry, Talent Transformation Consultant at IBM, shares how design thinking and using personas can help you design a great pre-boarding experience. She also outlines …