Stage 2: Formulating a Problem Statement

At the end of the process, You will be aiming to describe a meaningful problem statement at the end of this session. You will be achieving this through the following steps:

1. Identify your target user.
2. Extract the most essential needs.
3. Translate those needs into a problem statement.
4. Provides a narrow focus.
5. Provides a set of criteria which you can later use to evaluate competing ideas for solutions.
6. Serves as a starting thinking point for innovation.
7. It is actionable, meaningful and exciting.