Brainstorming for Ideas

Let’s look at ways to start generating some ideas for new innovations, whatever kind they are.

As explained in this video, SCAMPER is a specific acronym used to explore new perspectives on an idea and is a great tool for brainstorming. Each of the seven letters is a provocation to reimagine what is being looked at.

Let’s remind ourselves of the seven letters:

S is for Substitute : is there a part of the idea that can be swapped for something else? Could we make it out of a different material or in a different shape?

C is for Combine : are there ways of integrating or mixing the elements of the idea, or adding further ideas?

A is for Adapt or Adjust : how can we change the idea for different users?

M is for Modify : are there elements we could magnify up or minimise down?

P is for Put to Alternative Use : could you take the core idea and use it to deliver something radically different?

E is for Eliminate : could you take something away from the idea and it still work?

R is for Reverse : is there some aspect of the idea that can be turned on its head and could you derive value from the opposite?