Elizabeth Hollinger from Aggreko talks about aligning your data investments with your business ambition.
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I asked Elizabeth, for people struggling to justify investment in data, can you share how you secured buy-in to your work?
So many great points there, in particular I was drawn to Elizabeth’s comments about prioritisation and the value of linking investments back to the overall business strategy.
Let’s use the workbooks to bring this alive. Given what was shared in the videos, can you now have a think about the investment questions? Can you shape a good response to them too?