Skip main navigation

Investment - a perspective from Aggreko

Elizabeth Hollinger from Aggreko talks about aligning your data investments with your business ambition.

I asked Elizabeth, for people struggling to justify investment in data, can you share how you secured buy-in to your work?

So many great points there, in particular I was drawn to Elizabeth’s comments about prioritisation and the value of linking investments back to the overall business strategy.

Let’s use the workbooks to bring this alive. Given what was shared in the videos, can you now have a think about the investment questions? Can you shape a good response to them too?

illustraton of the strategy and investement questions in this step Questions (Click to expand) or see below


  • What order do we need to do them in?
  • How much investment is required?
  • How much of the existing investment supports this already?
  • When will we see a return on Investment?
This article is from the free online

Introduction to Data for Business Leaders

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now