Home / Business & Management / Digital Marketing / Local SEO: A Definitive Guide to Local Business Marketing / The Two Elements That Make Up a Local SEO Campaign
The Two Elements That Make Up a Local SEO Campaign
In this article, you'll learn about the two elements that make up a local seo campaign
The two elements
that make up a local SEO campaign. Every local SEO campaign, or I should say every good local SEO campaign
will consist of two elements: Onpage SEO and Offpage SEO. So Onpage SEO refers to any change you make on your website to improve its visibility, and Offpage SEO refers to any change you make off your website to improve its visibility. So Onpage SEO, for example, you could update your title tag. You could change the h1 tag on your page. You could edit the meta description of your page. These are all actions you make on your website, and as a result they are classified as OnPage optimizations. Offpage SEO. So some examples of Offpage SEO optimizations you can make are building a link to your website, get your business listed on an external directory, optimizing your social profiles.
These are all actions you implement off your website. So as a result they are classified as Offpage optimizations. So it’s really important you have a good grasp of both Onpage and Offpage. So Onpage is essentially the foundation of what you build upon, and Offpage is what you do to push it up higher in Google.
Every good local SEO campaign will consist of 2 main elements, which are Onpage SEO and Offpage SEO.
The easiest way to determine which action is what is to determine where the optimisation happens.
If the optimisation is made on your website then its categorised as an Onpage Optimisation
If the optimisation is made off your website then its categorised as an Offpage Optimisation
This article is from the online course:
Local SEO: A Definitive Guide to Local Business Marketing
Created by
This article is from the free online
Local SEO: A Definitive Guide to Local Business Marketing
Reach your personal and professional goals
Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.
Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.
