Course: Local SEO: A Definitive Guide to Local Business Marketing

Anchor text is super important when it comes to building backlinks. Focus of using relevant and natural anchor text types when building backlinks.

Not all backlinks are created equal. Quality > Quantity

Converting the traffic your generate into enquiries is an important component of success when having a business website. In this video, you’ll be able to see the strategies which we …

A backlink is a mention of your website on an external website. Backlinks are the biggest offpage ranking factor in Googles algorithm.

This is another question that I get asked quite often and when you actually change your perspective and look at things from a different angle, the answer is very straightforward. …

What is CRO? As we just discussed in the previous step, CRO, not to get mixed up with SEO, stands for Conversion Rate Optimisation. CRO is the process of optimising …

XML sitemaps allow Google to very easily and quickly see all the pages you have on your website.

Note: Businesses who operate in multiple cities should not use the strategy as it can do more harm than good.

Internal links are SUPER powerful and should not be overlooked. Every page on your website should have a link from another one of your pages. Pages that have no links …

Schema is incredibly easy to create (when using the tool shown in the video) and just as easy to add to your website. There’s no reason why every local website …

Onpage SEO is the foundation upon what you build on. Get it right and you can rank with a lot less backlinks.

Having both service and locational based content on your website is a great way to reinforce to Google what services you offer, along with what locations you offer them in. …

Let’s face it. Some websites out there have terrible content. I’m sure you’ve gone onto a website in the past and their content barely even made sense! Comment below in …

If your content does not convey trust then you’ll have a hard time converting your traffic into enquiries.

Craigslist is another great source you can use to come up with additional keyword ideas you can target.