What Is Local SEO and Why Is It Important?

What is local SEO?

Local SEO is the process of optimising a website to increase its visibility for a local audience.

When you build a website it gives you the opportunity to target the entire (online) world. However, if the target audience for your business is located in or near your city, then you’ll want to focus on local SEO.

In short: When doing Local SEO, you need to optimise so people know where you are located and are able to find you offline (if required).

Why is local SEO important?

Let’s imagine you own a local business in Richmond VA that provides “Carpet installation” as a service. If your website does not show up when people search for “carpet installation Richmond VA” on Google then that can be quite problematic.

As a local business, you need to make sure that your website is visible in your local area for the services you provide.

The future is digital and having an online presence. is no longer a luxury.

It’s an essential.

Failure to have a website that is visible when customers carry out searches for services you offer results in a lot of disadvantages.

One of them is:

• You miss out on tons of opportunities to generate new business.

Comment below another disadvantage that business with no visibility online can suffer from.

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