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Localization for Marketers Overview
A solid growth strategy and execution of your localization plan are needed for success. Antoine Rey gives an overview of these and other topics.
This course covers both the strategic aspect of a localization plan from the perspective of a marketing professional and some operational considerations.
In the first week, we will tackle having a solid growth strategy and an efficient setup for successful execution and meaningful impact of localization. We will focus on the positioning of localization in your organization as a part of your growth strategy.
In the second week of the course, we’ll talk about roles, especially the nuances between the localization and marketing functions. We’ll also cover localization marketing techniques, particularly iSEO (international search engine optimization).
