Skip main navigation

Localization for Marketers Overview

A solid growth strategy and execution of your localization plan are needed for success. Antoine Rey gives an overview of these and other topics.
Welcome to Localization for Marketers from Lokalise Academy. In this course, you’ll get strategic guidance for creating an international growth plan and some practical, more professional tips for reaching the audience you’re targeting. Having a solid growth strategy is fundamental to your success as a marketer, and beyond this, how localization is positioned within your organization makes all the difference. This is what we will tackle in the first week of this course. Once you have addressed the strategic aspect of localization and have corporate alignment, your localization approach should be standardized and understood across your organization. And from there, we will introduce specific localization marketing techniques like SEO and website translation.
We will look at some of these operational aspects in the second week of the course, with a specific focus on iSEO, or international search engine optimization. Effective learning comes not only from the videos and resources we provide but also from each other. These are social learning forums in this course. So please take advantage of them. Participate, and share your knowledge and experience with one another. All right, let’s get started with Week 1.

This course covers both the strategic aspect of a localization plan from the perspective of a marketing professional and some operational considerations.

In the first week, we will tackle having a solid growth strategy and an efficient setup for successful execution and meaningful impact of localization. We will focus on the positioning of localization in your organization as a part of your growth strategy.

In the second week of the course, we’ll talk about roles, especially the nuances between the localization and marketing functions. We’ll also cover localization marketing techniques, particularly iSEO (international search engine optimization).

This article is from the free online

Localization for Marketers

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now