Course: Localization for Marketers

Once your organization is ready to compete globally, a centralized apporach will make localization more effective. Having a centralized localization or global growth function is a north star you can …

The questions to consider when deciding which of your pages to localize are: Does the page currently get traffic? Is the page key to the user’s acquisition, onboarding or retention …

Hreflang tags tell Google about the international equivalents or versions of your content so that they can understand that these pages are localized variations of the same content. They can …

Building the right relationships is key for your international growth strategy to succeed. It is important that your direct manager is on board with your growth vision. You must also …

Marketers who take on translation directly do a disservice to themselves. It’s better to get the right resources for the translation function. Translators themselves are best equipped to ensure localization …

Organizations that don’t invest in iSEO leave themselves to be eaten by the competition. Ranking for keywords internationally is competitive and sometimes challenging, but here we give you a basic …

It’s not only about supporting different languages for your target markets or managing a translation service group. Your growth or international strategy should include localization as a central function and …

Localization managers’ most persistent complaint and challenge hasn’t changed in the last two decades. Earlier this year, yet another survey revealed that Localization Managers see ‘getting other parts of the …

This course covers both the strategic aspect of a localization plan from the perspective of a marketing professional and some operational considerations. In the first week, we will tackle having …

In an ideal setting, international growth would be one of your OKRs. This way, your most important stakeholders know about localization and how it fits in to your organization’s business …