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Centralized Global Program Office

A centralized framework for managing localization will make you more efficient. Watch Antoine Rey explain the idea of a Global Program Office.

Once your organization is ready to compete globally, a centralized apporach will make localization more effective. Having a centralized localization or global growth function is a north star you can aim for early on, even in the first stages of your growth roadmap. This positioning prevents you from becoming reactive when you reach the point of localizing your marketing materials for new target markets.

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Localization for Marketers

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