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Can Marketers Act As Translators?
Should marketers take on the translation function? The truth in more nuanced. Watch Antoine Rey uncover the difference between these functions.
Marketers who take on translation directly do a disservice to themselves. It’s better to get the right resources for the translation function. Translators themselves are best equipped to ensure localization of your marketing materials results in a seamless experience for both your current and future customers.
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