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Which factors are intrinsic to most luxury goods today?

Watch Dr. Barbara Czyzewska explain how luxury products and services have been characterized in various research publications.

Which factors are intrinsic to most luxury goods today?

Watch Dr. Barbara Czyzewska explain how luxury products and services have been characterized in various research publications.

Specifically, this video gives an overview of how luxury experiences have been characterized in publications, eg Exclusivity, Hedonics, Product quality, Price, Authenticity and Heritage.

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This content is taken from Glion Institute of Higher Education online course

The Global Luxury Industry: From Heritage to Modern Customer Experiences (CX)

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The Global Luxury Industry: From Heritage to Modern Customer Experiences (CX)

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