Skip main navigation

What you will be learning next

What you will be learning next?
© Coventry University. CC BY-NC 4.0

We hope you have enjoyed your first week of learning with Coventry University.

Next week, you will explore the effect of the external environment on a business and examine how political, economic, social and technological factors might influence a firm’s strategy.

We will look at:

  • The PEST model
  • The drivers for globalisation
  • The two types of institutions: informal and formal

Your task

To prepare for next week’s learning, reflect on your own practice and make some notes on how these topics relate to your own experiences.
© Coventry University. CC BY-NC 4.0
This article is from the free online

An Introduction to Macro Environmental Analysis and Business Strategy

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now