Course: An Introduction to Macro Environmental Analysis and Business Strategy

This week, we studied macro analysis. We discussed how to evaluate industrial attractiveness by examining five competitiveness forces. Five forces is an important tool that allows us to analyse the …

Institutions are defined as the humanly-devised constraints to structure human behaviour (North, 1990). There are two types of institutions – formal and informal. Formal institutions include laws, regulations and political …

Technological factors are variables which relate to the development of technology. Without a doubt, internet connectivity has changed the world as we know it. The internet helps companies to gain …

The social aspect focuses on variables within the society. Within the PEST model, the ‘Social’ aspects can have a significant effect on the ability of a business to succeed in …

The PEST analysis describes a framework of macro-environmental factors (Political, Economic, Socio-cultural and Technological) used in the environmental scanning component of strategic management. Over the next couple of steps we …

This week, we will look in detail at the following: The PEST model Drivers of globalisation The two types of institutions; informal and formal Let’s begin by defining exactly what …

As you explored earlier, globalisation creates both opportunities and challenges for businesses. Some of the benefits of globalisation are: It offers opportunities for firms to gain access to the larger …

A global economy is one in which goods, services, people and resources move freely across geographic borders. The main drivers of globalisation are indicated by the following three areas: International …

We hope you have enjoyed your first week of learning with Coventry University. Next week, you will explore the effect of the external environment on a business and examine how …

In this video, Ali Ehsan draws parallels between Sun Tzu’s Art of War and the boardroom. Top CEOs, like successful generals, are looking to increase their territories or – in …

In this video, Ali Ehsan draws parallels between Sun Tzu’s Art of War and the boardroom. Top CEOs, like successful generals, are looking to increase their territories or – in …

This week, we studied macro analysis. We discussed how to evaluate industrial attractiveness by examining five competitiveness forces. Five forces is an important tool that allows us to analyse the …

Institutions are defined as the humanly-devised constraints to structure human behaviour (North, 1990). There are two types of institutions – formal and informal. Formal institutions include laws, regulations and political …

Technological factors are variables which relate to the development of technology. Without a doubt, internet connectivity has changed the world as we know it. The internet helps companies to gain …