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What is marketing and what makes it successful?

How do you define what marketing is, and how do you use it to make your business successful? Learn more in this video.

After watching this video, you should be able to describe what marketing is, and begin to consider what key actions make marketing successful.


1. Brenner M. 2020 Marketing Trends You Need To Know [Internet]. Marketing Insider Group. 2019. Available from: ‌

2. Kotler P. Marketing management : analysis, planning, implementation, and control. 7th ed. Englewood Cliffs, N.J: Prentice-Hall; 1991.

3. Godin S. This is marketing. New York, New York: Portfolio/Penguin, An Imprint Of Penguin Random House Llc; 2018.‌

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Marketing Essentials

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