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What do you do about AI?

Artificial intelligence (AI) has been flagged as both a game changer and a serious threat to a whole range of human activity. You don’t necessarily need to be fluent in …

How the pandemic has impacted marketing

After watching this video, you will be aware of the three key reasons why the pandemic needs to be considered in a marketing strategy, and what those mean for your …

The five biggest mistakes businesses make

After watching this video, you should know the five biggest mistakes that businesses make with their marketing, and what you can do to avoid making those same errors. Share your …

The pros and cons of each marketing channel

When it comes to selecting the right media marketing channels, one of the keys is to that balance between what customers use and respect. It’s about finding the right channel …

Best practice use of each marketing channel

After watching this video, you should have a strong understanding of the different marketing channels available, and what best practice use of each of these channels can look like in …

The 4 Cs of marketing

In the early 1990s, marketing author Bob Lauterborn reinvented the traditionally accepted 4 Ps (Product, Price, Place and Promotion) with the introduction of the 4 Cs of marketing. This concept …

The benefits of integrated marketing

After watching this video, you should understand some of the common benefits of integrated marketing and what this would look like in a real-life context.

What is your point of difference?

After watching this video, you should understand what a point of difference is, why they are so important in effectively marketing a business, and know how to identify a point …

What is marketing and what makes it successful?

After watching this video, you should be able to describe what marketing is, and begin to consider what key actions make marketing successful. References 1. Brenner M. 2020 Marketing Trends …

Target markets and target audiences

Targeting is such a key word in marketing – and wider communications for that matter. Understanding customers is a key part of building a successful brand and a successful business …

What is B2B and B2C?

After watching this video, you should have a general overview of B2B and B2C marketing, how they work and what contexts to use each type of marketing effectively.