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What is your point of difference?

What is a point of difference, how do you identify them, and why they are so important in effectively marketing a business? Learn more in this video.

After watching this video, you should understand what a point of difference is, why they are so important in effectively marketing a business, and know how to identify a point of difference in a business to include in your marketing messages.

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Marketing Essentials

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FutureLearn - Learning For Life

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