How the pandemic has impacted marketing

After watching this video, you will be aware of the three key reasons why the pandemic needs to be considered in a marketing strategy, and what those mean for your approach to marketing.

References

_{1. Van Kessel P, Baronavski C, Scheller A, Smith A. How the COVID-19 pandemic has changed Americans’ personal lives [Internet]. Pew Research Center. 2021. Available from: https://www.pewresearch.org/2021/03/05/in-their-own-words-americans-describe-the-struggles-and-silver-linings-of-the-covid-19-pandemic/}