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How the pandemic has impacted marketing

What are the key reasons to consider the pandemic in a marketing strategy, and how will they impact your marketing approach? Learn more in this video.

After watching this video, you will be aware of the three key reasons why the pandemic needs to be considered in a marketing strategy, and what those mean for your approach to marketing.

References

1. Van Kessel P, Baronavski C, Scheller A, Smith A. How the COVID-19 pandemic has changed Americans’ personal lives [Internet]. Pew Research Center. 2021. Available from: https://www.pewresearch.org/2021/03/05/in-their-own-words-americans-describe-the-struggles-and-silver-linings-of-the-covid-19-pandemic/

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Marketing Essentials

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