Welcome to Marketing in a Digital Age

You will review the learning materials and complete the learning checks as you progress.​ On completion of each short course, you will have the opportunity to achieve your University of Salford: Global MBA Fundamentals e-Certificate via Future Learn.

These short courses provide a taster of the University of Salford’s Global MBA – For information about the part-time Global MBA, click here.

This self-paced, three-week short course provides learners with an opportunity to explore digital marketing and its strategic importance within a globally connected marketplace. It is designed to enhance your understanding of the theory and practice of marketing in the digital era, as well as its relevance across all business functions.

The short course will enable learners to apply the marketing mix to contemporary brands and organisations, both theoretically and practically, while also developing the ability to make strategic observations and recommendations for marketing management and brand communication.

A key focus of the short course is to provide insight into digital marketing and its strategic benefits to organisations operating in a rapidly evolving digital landscape. Learners will gain analytical skills essential for auditing, planning, and implementing digital marketing campaigns, ensuring they can develop data-driven strategies that align with business objectives.

What’s to come?

Over three weeks, this short course introduces you to the foundations of digital marketing, exploring its evolution and role within business strategy. Learners will examine theoretical marketing frameworks and digital tools and technologies. The second week focuses on strategic marketing and the marketing mix, exploring consumer behaviour, digital advertising, content marketing, and SEO. The final week delves into the implementation of a digital marketing campaign, covering social media marketing, influencer strategies, data-driven decision-making, campaign analytics, and ethical considerations in digital marketing.

At the end of each week you will undertake a case-study related quiz to assess your knowledge.

Throughout the short course, learners will develop critical thinking and problem-solving skills by working on practical case studies, brand analysis, and strategy development exercises. This short course offers learning materials, ensuring learners are well-equipped with the skills and knowledge required to succeed in the dynamic world of digital marketing.