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Marketing in a Digital Age Learning Objectives
We have provided you with an outline of the module objectives to develop your knowledge.
- Improve your understanding of the theory and practice of marketing in a digital era and the relevance of marketing across all business functions.
- Assess theoretical and practical knowledge of the marketing mix to contemporary brands and organisations.
- Explore recommendations for the marketing management and communication of brands.
- Develop insight into digital marketing and the strategic benefits to improve the organisations operating within a digitally connected global marketplace.
- Improve your analytical skills required for the audit, planning and implementation of a digital marketing campaign.
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