Articles and wider reading
Wider reading
Read the following to broaden your knowledge.
“How To Create A Digital Marketing Strategy: Eight Steps To Laser Focus Your Plan” by Forbes – This article outlines a step-by-step approach to developing a focused digital marketing strategy, emphasising the importance of analysis and competitive benchmarking. Click here for the full article
“Why and how I developed the RACE marketing planning framework” by Digital Insights – An introduction to the RACE Framework, designed to help digital marketers plan and manage their activities using data and analytics to grow their businesses. Click here for the full article
“How to streamline your planning and measurement of integrated digital marketing using RACE” by Smart Insights – Smart Insights created RACE as a practical tool to help marketers and business owners plan, manage, and optimise their digital marketing using a more strategic, structured, and data-driven approach. Click here for the full article
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