Skip main navigation

Hurry, only 2 days left to get one year of Unlimited learning for £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

Learning association rules

Ian Witten explains that Apriori's strategy is to specify a minimum Confidence and iteratively reduce Support until enough rules are found.

Apriori’s strategy for generating association rules is to specify a minimum “confidence” and iteratively reduce “support” until enough rules are found. Doing this efficiently involves an interesting and subtle algorithm. “Market basket analysis” is often considered a prime candidate for association rule mining, and we look at some data that records the contents of shopping baskets in a real New Zealand supermarket.

This article is from the free online

More Data Mining with Weka

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now