Skip main navigation

Leveraging state-of-the-art technology

We will discussing the importance of technology and how it continues to play a key role in increasing the performance of the omni-channel supply chain
Leveraging state-of-the-art technology
© RMIT University 2017
As we come to the last step of Week 2, it’s important to remember that technology will continue to play a key role in increasing the performance of the omni-channel supply chain.

However, the important issue to focus on here is not which technologies (in particular digital technology) to adopt, as that depends on the operations and products being retailed. Rather it is identifying what aspects of omni-channel operations technology should be applied to in order to heighten the expected seamless omni-channel experience.

Survey results from a 2016 JDA Software white paper identified the following three components as the most critical ways in which digitisation can support their company’s omni-channel strategy over the next five years:

  1. Supply chain visibility: There will be high transparency to all inventory levels for all channels to ensure retailers have the ability to facilitate deliveries to their customer of any particular item, colour and size, when and where desired. This also means retailers’ relations with suppliers are moving from low-cost supplier selection to strategic and collaborative.
  2. Advanced analytics:This allows retailers to understand their customers, engaging them to meet their expectations, predicting specific behaviours (such as likelihood of purchasing certain things), and formulating and monitoring delivery, whether it’s a product or service.
  3. Supply chain systems integration (both internally and with trading partners): Integration of systems will increase the responsiveness, profitability, and agility of the entire end-to-end supply chain.
Why do you think data and analytics are essential for providing a seamless customer experience in omni-channel?
Post your thoughts in the Comments area below.
© RMIT University 2017
This article is from the free online

Business Futures: Understanding Omni-channel Retailing and Supply Chains

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education