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With a little influence from my friends

In this video, we will explore people joining or not based on what their friends are doing.

In this video we will explore a process where people are deciding whether to join a protest or not based on what their friends are doing.

In the previous week, we analysed a simple threshold model and found out a couple of things: that it’s not always the case that the lower the thresholds the bigger the demonstration, that the role of initiators is crucial and that any discrepancies in the order of thresholds might be problematic.

In the previous steps, we also found out that the concept of thresholds can actually refer to a broader category of social processes. And that we – as social animals – are actually generally inclined to copy other people‘s behaviours. We‘ve seen some, even a bit surprising, examples in previous steps. In this video, we will explore the process from another angle.

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People, Networks and Neighbours: Understanding Social Dynamics

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