What makes Power Dressing relevant today?

Nonverbal communication allows us to manifest meaning through facial expressions, gestures and postures, eye contact or lack/absence thereof and so on. Your overall appearance and its specific elements are part of nonverbal communication.

You can communicate many things with the way you dress and present yourself on camera: moods, intentions, aura/vibes, allegiances and stances, confidence and expertise, etc.

While effectiveness in these exchanges can vary when it comes to intercultural communication, absolutely all cultures have their sets of clues to read. Professor Albert Mehrabian conducted a series of controversial experiments on cognition in the 1960’s. His findings suggested interpretation of any interpersonal message could be 7% verbal, 38% vocal and 55% visual. This accounts for possible inconsistencies between the intended and received messaging. In the context of limited sources of informational input (as noted previously), the share of nonverbal communication increases greatly. That is a high investment to support what you say. This course encourages you to be strategic about it.

Read more about Albert Mehrabian’s research and its critiques: https://www.bl.uk/people/albert-mehrabian.