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The Art of Power Dressing: The Tools of Power Dressing

The Tools of Power Dressing
Woman in a wheelchair before a computer

There is a method to the art of Power Dressing, which we summarize below.

Power Dressing = Style + Perception

Next week we are going to explore its potent alchemy in greater detail. For now, let’s consider key ingredients that make up this recipe for success.


See the task of styling yourself as an exercise in projecting your inner power outward. In the space of a Zoom call, you have four aspects to focus on for maximum positive impact. We will identify best case scenarios for each of these power players!

  • Hair

  • Face: Make-Up & Grooming

  • Clothing

  • Accessories


Getting to shape the perception of yourself is an empowering mission. On Zoom, you get to control the five crucial elements within the frame of your camera. We will learn how to make all of them conspire and deliver on your behalf!

  • Space

  • Scale

  • Angle

  • Background

  • Colour

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Power Dressing in the Zoom Era

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