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Space & Scale

The foundational elements to shaping perception are Space and Scale
Space Scale
Space & scale are complementary.

“I’m ready for my close-up!” This iconic line is spoken by Norma Desmond played by Gloria Swanson in the film Sunset Boulevard (1950). You can see the scene below. It had become a playful pop culture reference for ambition in performance. In 2020, all of us are operating in close-ups, ready or not! This next part of the course will help you feel more comfortable within the Zoom frame.

Together, space & scale determine the subject’s relative stature and position within the shot. It is noteworthy that “stature” is defined both as a person’s natural height as well as their reputation based on ability of achievement. Talk about power of perception!

In most Zoom calls, your camera projects you to the audience in a landscape mode. More than 70% of your video frame is space. Use it well. Most Zoom screens range between 4 x 3 and 16 x 9 aspect ratio. The human torso is can be roughly measured as 2 heads by 2 heads. This is why a medium closeup is ideal for meetings. Position your camera to capture your shoulders and your entire face. Do not be peeking into your own life from the literal sidelines!

Rule of Thirds

Apply the rule of thirds to framing your bust on the screen. Imagine two parallel horizontal lines splitting the screen into three equal parts. Position your eyes at the level of the upper line and the base of your chest at the base of the screen. Vertically, align your body at the center of the screen.

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Power Dressing in the Zoom Era

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