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Shock and horror

Learn how shock and horror were used as behaviour change tools for public health.

In this Step we explore some health education tactics used throughout the 1970s-1990s to elicit behaviour change. Here we see examples of various health education posters that attempted to shock and disgust audiences into practicing healthier behaviour. In particular, these posters were used for anti-drug use campaigns, anti-smoking advertisements and child safety. In this video we will also learn about the disadvantages of this technique.

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A History of Public Health in Post-War Britain

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FutureLearn - Learning For Life

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