How do print books change in face of the digital challenge?

In this video Philipp Schweighauser discusses Jay David Bolter and Richard Grusin’s notion of remediation.

Remediation refers to the dynamic relation between older and newer media and describes the way they refashion and adapt to each other. This is also the time to show you a great example of how print book producers respond to the challenge of e-reading. Have a look at the literary cigar box Old Facts, New Fiction, & a Novella and see how it foregrounds and exploits sensual, material qualities that only print media possess and that cannot be replicated by their electronic rivals.