Skip main navigation

Questionnaires

Questionnaires are used to do research involving customers, and also internally for such purposes as climate surveys.
0.8
Questionnaires are used to do research involving customers, and also internally for such purposes as climate surveys. They can be conducted using pen and paper instruments, but are increasingly conducted online as it makes the process of collecting and processing data simpler. Tools, such as SurveyMonkey, can make large-scale surveys quite easy to do, though getting the right people to respond in adequate numbers can be a challenge. It is important to ensure that the survey results are reliable, and there are statistical ways of calculating this. Depending on the total population, a certain percentage of responses will be needed for the results to be reliable. The percentage required decreases proportionally as the size of the population increases.
41.1
It is critical that you know how you’re planning to collate and analyse the data. This will have an impact on things like how questions are worded, the order in which questions are answered, and the types of measurement scales you use.

Watch the video and then summarise what you have learned.

Questionnaires are used to do research involving customers, and also internally for such purposes as climate surveys.

They can be conducted using pen and paper instruments, but are increasingly conducted online as it makes the process of collecting and processing data simpler.

Tools, such as SurveyMonkey, can make large-scale surveys quite easy to do, though getting the right people to respond in adequate numbers can be a challenge.

This article is from the free online

Understanding Research Methods in Business

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education