Questionnaires
Watch the video and then summarise what you have learned.
Questionnaires are used to do research involving customers, and also internally for such purposes as climate surveys.
They can be conducted using pen and paper instruments, but are increasingly conducted online as it makes the process of collecting and processing data simpler.
Tools, such as SurveyMonkey, can make large-scale surveys quite easy to do, though getting the right people to respond in adequate numbers can be a challenge.
Understanding Research Methods in Business
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