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What is your goal?

In this video we start discussing the strategy of science communication by asking you the first question: what is your goal?

Science communication has more than one possible goal.

Transmit information, engage, start a public debate and challenge current opinions are some of them.

It is crucial to have your goal in mind before you start your communication activities: think of the differences between an ecologist pushing for the creation of a marine reserve, like in this publication published in 2010 and the contributors to a popular science magazine.

Their actions might partly overlap, but they would also need to target different audiences!

Share with us

  • What is your goal, as a science communicator?
  • Why is it relevant now – for the audience, and for the society at large?

Share your thoughts in the comment section, and discuss them with your fellow learners!

This article is from the free online

Science Communication and Public Engagement

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FutureLearn - Learning For Life

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