What is your goal?

Science communication has more than one possible goal.

Transmit information, engage, start a public debate and challenge current opinions are some of them.

It is crucial to have your goal in mind before you start your communication activities: think of the differences between an ecologist pushing for the creation of a marine reserve, like in this publication published in 2010 and the contributors to a popular science magazine.

Their actions might partly overlap, but they would also need to target different audiences!

Share with us

• What is your goal, as a science communicator?
• Why is it relevant now – for the audience, and for the society at large?

Share your thoughts in the comment section, and discuss them with your fellow learners!