Skip main navigation

Learn from the world leader

We aim to challenge you with new and interesting ideas and encourage you to connect and engage with other learners and educators.
Happy people standing in a circle, looking down at the camera, with their hands joined in the centre, palms down
© Shutterstock

This course is designed to give you a brief introduction to the concepts that distinguish social marketing from other behavioural change approaches.

We want more people to understand that social marketing is not Facebook and other social media and we want more behavioural change agents to focus their practice on mutuality or, in simple words, building win-win programs that can deliver lasting change.

Griffith University is a world leader in Social marketing research. We believe you learn best by discussing and interacting with challenging ideas. We aim to challenge you with new and interesting ideas and encourage you to connect and engage with other learners and educators.

For the best learning experience, keep the following suggestions in mind:

Get involved

We believe you learn best by doing and we encourage you to collaborate with other people interested in behavioural change. Answering questions, discussing ideas presented with others are the best ways for you to master the concepts and ideas presented.

Make sure that you join in at each discussion point and share your thoughts, at any time, using the comments link. Participating in the set tasks is critical to getting the most out of this course.

Our courses are pitched at adult learners from around the globe who, like you, have diverse work, life and study experiences. One of the most important ways to optimise your learning is to connect, respond and engage in topic-related conversations with other learners.

You are not alone on this journey.

Be mindful of others

Sometimes we will ask you to share personal opinions or experiences that may be sensitive or controversial in nature. In such situations, you should only share your thoughts if you’re comfortable doing so.

While we encourage robust debate, we also ask you to observe the FutureLearn Code of Conduct and be respectful of other participants and their individual points of view.

The 3Cs

In engaging with other learners, keep in mind the 3Cs:

  • Curious – ask questions, seek clarification, be open to others’ differences
  • Constructive – build on other learners’ ideas, arguments or experiences
  • Compassionate – be kind and respectful towards others.

Your task

Use the comments link below to introduce yourself. Tell us a bit about your background and what most interests you about this course.

© Griffith University
This article is from the free online

Social Change: How Can Marketing Help?

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now