6 Step Process to Develop Innovative Solutions

Apply a 6 step process to develop innovative solutions to learn from the people at the heart of the problem. Bottom-up approaches avoid costly failures, and they engage users.

Not everyone recognises that they are experts who have a lot to offer.

The Blurred Mind project

After completing a randomised control trial that lowered teenagers’ alcohol drinking intentions, Social Marketing @ Griffith restarted the C-B-E process. We did this knowing it would help us to further improve the program.

Blurred Minds was co-designed with 58 high school students aged 14–16 years who had previously participated in the program. We ran six co-design sessions. By working with the people who know best (students who had participated in the program) the research team was able to discover new and innovative ways to further improve the program.

New online games (including a virtual house party) and activities were developed with students. The students were able to voice their opinions and they felt “empowered” to be part of an important cause – changing the lives of their fellow students.

Dr. Timo Dietrich’s 6 Step Design Process

Dr. Timo Dietrich and colleagues developed a 6 step co-design process to help more people understand how they can discover new, innovative and unique ways to attract more customers.

Download this step-by-step guide, Co – design booklet, which uncovers the details of this technique and shows you how you can apply the 6 steps to learn how you can improve your program today.

Your task

Think about how you would apply the 6 step co-design process to your problem.

References

Dietrich, T., Trischler, J., Schuster, L. and Rundle-Thiele, S.R. (2017) “Co-designing services with vulnerable consumers” Journal of Service Theory and Practice, 27(3), 663-688.

Dietrich, T., Rundle-Thiele, S.R., Schuster, L., & Connor, J. (2016). Co-designing social marketing programs. Journal of Social Marketing, 6(1), 41-61.

Durl, J., Trischler, J., & Dietrich, T. (2017). Co-designing with young consumers – reflections, challenges and benefits. Young Consumers, 18(4), 439-455.