The link between problem and idea

An idea should solve a real problem.

If your great idea is a solution for an imagined problem, you’ve just made a huge mistake in the social enterprise sector. If nobody has the problem that you have the solution for, nobody’s going to come looking for it. A major reason why social enterprises fail is that often social entrepreneurs do not research enough about the problem they are trying to address/solve with their business idea.

This video shows how the team from the Chhanv Foundation and Stop Acid Attacks campaign came up with the idea of the Sheroes HangOut café, after they realized the problems women who had been attacked with acid were facing.

In the discussion below please share: How well have the Chavnn Foundation and Stop Acid Attacks campaign done linking the problem with their business idea? We recommend that you read the full case study before you respond to the question, to have a better understanding of this initiative (see pdf document below).