Where to start with digital marketing

Digital marketing has a unique advantage over traditional marketing, because you can analyse marketing campaigns and understand what is working and what isn’t – typically in real-time.

Digital marketers can monitor things like what is being viewed and for how often and how long. This can be very informative to help you locate your target customer or beneficiary.

Digital media is an ever-growing source of entertainment, news, shopping and social interaction, that can be accessed at any time. As a result, people want brands they can trust, companies that know them, communications that are personalised, relevant and tailored to their needs and preferences.

Useful tools to make you a better digital marketer

Create an email newsletter

Email marketing is an important part of any digital marketing strategy. Mailchimp is an online email marketing solution to manage subscribers, send emails, and track results. It also offers integrations with other programs.

Create high-quality creative content

Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations.

Find high-resolution images

Pexels photos are free for personal and commercial use and attribution is not required.

Create a trackable shortened url

With Bitly you can turn any url into a trackable link.

Launch your own publication and reach a bigger audience

A Medium Publication is a collection of stories that’s centered around a particular subject or theme.

Create a call to action on your website

Hello Bar helps you convert more website visitors into customers.

Understand who is visiting your website

MixPanel gets you detailed information on everyone who visits your website.

You’ll find a more comprehensive list of tools at Marketing Stack.