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Your digital marketing toolkit

Digital marketing has a unique advantage over traditional marketing in that it you can analyze marketing campaigns and understand what is working and what isn’t – typically in real time. …

Digital marketing strategy

In an age of seemingly infinite apps, it is easy for social enterprises to get lost – and to lose valuable time and resources – in the vast field of …

Commercial, social and emotional marketing

Like conventional businesses, social enterprises must effectively market their products and services to customers in order to sustain and grow their operations. In keeping with the hybrid nature of social …

Funding Q&A: ArcBotics

Connie Hu, the CEO and Co-Founder of ArcBotics, has a wide range of expertise. From studying cultural anthropology to prototyping hardware products, Connie’s journey encapsulates the agility and acumen required …

The impact investing framework

Impact investments are investments made into companies, organisations, and funds with the intention to generate social and environmental impact alongside a financial return. Impact investing challenges the long-held views that …

Demystifing the funding process

Financial investments are often complex and opaque transactions. This lack of transparency can make the process of fundraising seem mysterious or even confusing. In this step, we will share a …

Farewell

Thank you very much for joining us. It has been a pleasure to be with you, on your journey toward building a sustainable social enterprise. To connect with the educators: …

Additional resources

Minca Ventures Ltd A company that promotes and supports social enterprises at an international level with coaching, consultancy and educational services. If you are interested in some of those services, …

Contributors to the Course

Supporting Social Enterprises The Big Lemon A local bus community-led company that uses cooking oil in Brighton. Click here to view more information about the Big Lemon. Circo Para Todos …

Social Return on Investment Toolkit

SROI was initially developed by Jed Emerson at Harvard Business School for the Roberts Enterprise Development Fund (usually referred to as the REDF model) in 2000. SRI is now one …

Harnessing technology to scale social impact

Technology can be used in many ways to help a social enterprise be more effective and impactful. You will be better equipped to undertake the processes of social impact measurement, …

How and why to measure social impact

Social impact is the positive change that your organisation has created or effected over time. This change could be social, economic and/or environmental. As a social enterprise, creating positive social …

Change management strategies

In the world of social enterprise, change is often the only constant. Social entrepreneurs must therefore equip themselves to manage and lead through periods of transition and transformation, whether these …

Mapping your stakeholders

Each social enterprise has a unique set of stakeholders – those who have a direct or indirect interest in the work of the organisation. Stakeholders may include employees, customers, beneficiaries, …