Your turn: Recommend a scaling strategy

In this step, we invite you to read the case study of Arusha Women Entrepreneur and give your recommendations to David, the founder of the enterprise, for growing/scaling up his venture.

Your response should address David’s top priorities:

1. To secure capital (around $100,000) for technology to process natural peanut butter (peanut milling, roasting table, packing machine, cooling trolley, cooling table and splitter blancher); for the purchase of agricultural devices (tillage equipment, planters, irrigation equipment); and for harvest machines from Frank Design Peanut Butter machines (cole planters, peanut dryer, peanut shelter, rotary tillers and vibrating feeder).

2. To obtain organic certification for the organically grown peanuts.

3. To develop an export market plan for expansion to East African country markets, building on existing orders out of Kenya.

4. To diversify the product portfolio with by-products such as animal feed and briquettes made from shells and residues, and new products such as therapeutic foods for children with chronic malnutrition and edible oils.

5. To build partnerships with local non-profit organisations to help build farmer capacity and productivity. Over three years, approximately 3,000 farmers are expected to be involved in the supply chain.

Bear in mind that the written case study has limited information, so we encourage you to do your own research to find more about Arusha Women Entrepreneur if you think there is more you need to know to help David to grow his company. You can bring examples of other related social enterprises and their growth strategies.

You can connect with Arusha Women Entrepreneur on Facebook.