Skip main navigation

£199.99 £139.99 for one year of Unlimited learning. Offer ends on 28 February 2023 at 23:59 (UTC). T&Cs apply

Find out more

Leadership with shared purpose

How do you create shared purpose?
Group discussion

Effective leadership in a changing world must go beyond a written organizational mission statement or vision statement. It must even go beyond the leader’s vision and sense of purpose.

Leadership for shared purpose is doesn’t just mean that the leader creates and communicates a vision that everyone shares in. Instead, the leader should support all stakeholders in considering for themselves what the vision should be.

How can you create shared purpose? Mark Bonchek of Shift Thinking says it’s simple, but not easy. The essential question is:

What is the shared purpose that …

a) We and our customers can work on together?

b) Is a natural expression of who we are and what we stand for?

c) Connects how we make money with how we contribute to the world?

Shared purpose is not something you are going to do to others, or for others, but with others.

In the next step, we will show some examples of how social enterprises can translate shared purpose into partnerships. Before that, share in a comment what the shared purpose of your social enterprise is, or the shared purpose of a social enterprise that your find inspiring.

This article is from the free online

Social Enterprise: Growing a Sustainable Business

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education