K.O.A

“You have cashmere in Mongolia, leather from African countries and wood products in Indonesia. But the problem is that many of the companies in developing countries do not have a business model or channel to sell their goods independently. And that’s where we come in.”

This is why Mr. Dong Ju Yoo, CEO/Founder of K.O.A(Knocking On A), has been striving to find a sustainable business solution for people in developing countries.

For more details, please see: Korean companies take on UN Sustainable Development Goals

Please analyze the KOA’s case and derive its SBM, considering one of the following key questions:

• Social Value Proposition (Mission, Vision, Target social problems)

• Solution: Products/Services, differentiation, core competence

• Market Side (Target customers/beneficiaries, channel, CRM)

• Operation Side (Key activities, Team, Collaboration)

• Performance (Financial/social performance indicators, key achievements)

• Future goals/agenda