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Cases of social impact group in South Korea
Mr. Dong Ju Yoo, CEO/Founder of KOA

“You have cashmere in Mongolia, leather from African countries and wood products in Indonesia. But the problem is that many of the companies in developing countries do not have a business model or channel to sell their goods independently. And that’s where we come in.”

This is why Mr. Dong Ju Yoo, CEO/Founder of K.O.A(Knocking On A), has been striving to find a sustainable business solution for people in developing countries.

For more details, please see: Korean companies take on UN Sustainable Development Goals

Please analyze the KOA’s case and derive its SBM, considering one of the following key questions:

  • Social Value Proposition (Mission, Vision, Target social problems)

  • Solution: Products/Services, differentiation, core competence

  • Market Side (Target customers/beneficiaries, channel, CRM)

  • Operation Side (Key activities, Team, Collaboration)

  • Performance (Financial/social performance indicators, key achievements)

  • Future goals/agenda

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Social Innovation in South Korea

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