Skip main navigation

Case 2: TOMS Shoes

Case 2: TOMS Shoes
Toms : one for one
You would have heard of the “Buy One Give One” (BOGO) model popularized by Toms Shoes.

Buy a pair of shoes, and a pair will be donated to a poor child in a developing country. This simple but powerful idea really resonated with the general public, leading to big commercial success for Toms.

Founded in 2006 by Blake Mycoskie, by 2012 Toms had distributed over 2 million pairs of shoes in developing countries around the world.

In 2014, Bain Capital acquired 50% of the company, at a valuation of over 600M USD.

However, impact assessments by experts raised several questions about the effectiveness of BOGO.

Please read the related articles and make your own assessment of the impacts generated by the Toms model.

© Hyun Shin, Hanyang University
This article is from the free online

Social Innovation in South Korea

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now