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Introducing System 1 and nudges
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Introducing System 1 and nudges


How do we use nudges to move from default behaviour, and are they always positive?

Behavioural scientists have generally (albeit not universally) focused on changing behaviour through harnessing the automatic responses of System 1, widely known as nudging.

In this video, Paul looks at how changing decision-making environments can be effective.

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Social Psychology: Employee and Customer Behaviour

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